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History
Marsala is a fortified wine with origins in the region of Sicily, Italy. Its history dates back to the late 18th century, when an English merchant named John Woodhouse is credited with its discovery and popularization.
Discovery by John Woodhouse (late 18th century): In the late 18th century, John Woodhouse, an English merchant, arrived in the port city of Marsala, Sicily. He found local wine to be of interest, and he began to experiment with fortifying it to withstand long sea voyages. Woodhouse's efforts led to the creation of a fortified wine with similarities to Portuguese and Spanish fortified wines.
Development and Commercialization: Woodhouse began exporting this fortified wine to England. Due to its success in the English market, Marsala wine gained popularity and commercial significance.