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Pensacola is a blend of old and new, seasoned with plenty of Navy blue. Pensacola's rich history spawned an intriguing mixture of Spanish, French, British and American influences. Its proximity to Alabama gives it an extra taste of Southern charm, and its Florida connections help attract retirees and others to the Sunshine State. With an overall population exceeding 300,000, Pensacola's demographics support stylish suburbs, cutting-edge technology, trendy shops in malls, and the latest fashions in media, music and the arts. While the malls and suburbs offer great convenience and opportunities, Pensacola looks to its historic downtown for much of its unique identity. Downtown Pensacola is in the midst of an aggressive renovation campaign that has lured offices, banks, galleries, restaurants, nightclubs and residences. The Downtown Improvement Board oversees a special property tax to finance improvements in the 44-block area.