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The extraordinary natural beauty of this coastline, as well as its wealth of activities, makes the Grand Strand truly deserving of its name. Stretching for more than 60 miles along South Carolina's northern shore, this string of contiguous cities and smaller communities begins with the spirited fishing village of Little River just below the North Carolina border. It extends all the way to the historic, oak-lined avenues of Georgetown where no fewer than five rivers spill into the splendor of Winyah Bay.

North to south, stem to stern, the Grand Strand is a place of color... Popsicle-blue skies, rainbow-hue sailboats, sun-bleached sand and golden sunshine. The Grand Strand is a place of variety... curling breakers, shells beneath bare feet, soft and salty breezes, and gulls pleading noisily for the crumbled remains of a sandwich. The Grand Strand is a place of activity... wave and raft riding, board and body surfing, parasailing, jet skiing, novel reading, amusement parks, water parks, state parks and theaters abound. The Grand Strand is a place you'll come back to again and again.

Little River

Where the Carolinas meet, the sun smiles on the charming fishing village of Little River. Here, nestled beneath the twisted arms of weathered oaks, you'll discover an unhurried and uncommon side of the Grand Strand. From clutches of cheerful shops, an unexpected array of merchandise spills forth; shopping is bound to reveal surprises. You can also schedule a deep-sea fishing excursion, take a cruise down the Intracoastal Waterway or hang around and chat with well-tanned fishermen while they haul in a day's catch. Restaurants, marinas and fresh seafood abound. Water is the undisputed King, and everyone is subject to its rule. Like the rest of the Grand Strand, Little River is growing rapidly, but it's still possible to discover marvelous pockets of solitude in this historic fishing village.

Each spring, thousands of people make a pilgrimage to Little River on the weekend following Mother's Day when the horseshoe area of the beloved waterfront hosts the famous Blue Crab Festival. This day-long event Little River's finest showcases live entertainment, oodles of arts-and-crafts displays and an abundance of fresh, delectable seafood.

North Strand

In 1937, the North Strand had one log-cabin-style motel, one self-proclaimed "honky-tonk," one "filling station" and only a handful of homes. The area started booming after World War II. In 1954, Hugo's big sister, Hurricane Hazel, left most of the oceanfront houses sitting in the middle of Ocean Boulevard. But the residents' indefatigable spirit prevailed, and development continued stronger and faster than before. For good or for ill, there doesn't appear to be an end in sight.

Folks who call the North Strand "home" boast that they have the world's widest beach. Though the claim is disputable, no one will deny that their beach is remarkably wide especially when the tide is at low ebb. Unlike many South Carolina beaches, this beach still offers plenty of room to bask in the sun, take long walks, mastermind sand castles and play volleyball and paddleball even when the tide is high.

A favorite pastime of North Stranders has long been taking a drive on the shore. However, as the popularity of the North Strand beaches has soared, officials have been forced to severely restrict beach driving.