According to an ASTAT survey about 53 per cent of the population in South Tyrol reads daily or almost every day a daily newspaper and a further 21 per cent inform themselves several times in the week. According to a radio and television survey carried out by ASTAT in 1994 about 92 per cent of the population in South Tyrol from the age of 15 usually watches television at least once per week (of which the greater part 72 per cent watch it daily) and 81 per cent of the population follow radio programmes at least once per week the greater part (67 per cent) daily. The media landscape in South Tyrol is very diverse: three daily and seven weekly newspapers a Sunday newspaper a local radio and television programme in the three provincial languages the reception of transmissions from a number of foreign broadcasting stations the programme of the Italian broadcasting corporation RAI and numerous private broadcasting stations. In addition there are a multiplicity of other periodical publications and journals.Daily Newspapers
The newspaper with by far the largest distribution is "Dolomiten" produced by the publishing house "Athesia" and is South Tyrol's only German-language daily newspaper (average daily print run in the week: 48 000). "Dolmiten" (subtitle: "Tagblatt der Südtiroler) appears every week- day and has a number of weekly supplements (a Magazine an Economics section and a Sports section). Special issues regularly appear dealing with particular subjects. Ideologically the newspaper is christian-democratic oriented and declares itself to be independent of political parties claiming to be the newspaper for all South Tyrolese.For decades the only Italian-language daily newspaper has been "Alto Adige" produced by the publishing house Seta s.p.a. Società Editrice Tipografica Atesina (average daily print run in South Tyrol in the week: 23 088). The newspaper subtitled "Corriere delle Alpi" appears daily and also on Sundays. For many years now "Alto Adige" has had a German-language section as a special feature. The newspaper declares itself to be independent of party influence and is not committed to any ideological line.
Since December 1988 there has been a second Italian newspaper in South Tyrol "Il Mattino dell'Alto Adige" produced by the publishing house N.E.T. s.r.l. Nuova Editoriale Tipografica (average daily print run in the week according to the management of the publishing house 8 250). As with "Alto Adige" the second Italian daily newspaper feels itself independent of parties and ideologically uncommitted.Weekly Newspapers
The Sunday newspaper "Zett" published by Athesia is the weekly newspaper with the largest circulation in South Tyrol. It appears every Sunday with a circulation of 24 650 copies with readable reporting and covering selected topics. Each week the "Katholische Sonntagsblatt" appears with a circulation of over 23 000 copies. It is the church newspaper of the diocese Bozen-Brixen (Bolzano- Bressanone) and is widely read both in rural and urban areas. Printed by the Athesia publishing house it is mainly sold through subscriptions. From May 1945 to July 1993 "Volksbote" was the organ of the South Tyrolese People's party but today is a politically independent weekly information newspaper (in co-operation with the Innsbruck weekly newspaper "Präsent") with a detailed local reporting. The circulation of this weekly produced by the Athesia is about 4 300. The South Tyrolese illustrated paper "FF" sees itself as "critical courageous and contemporary" and concentrates on background reporting. At the end of June 1993 appeared "Südtirol Profil" which in co-operation with the Viennese news magazine "Profil" presents itself as a critical weekly magazine with an all-Tyrol readership and has a circulation of 11 786 copies. Describing itself as a "weekly for Economics and Politics" the "Südtiroler Wirtschaftszeitung" has a circulation of 4 500 copies. The only weekly in Italian is the church newspaper "Il Segno" which has a circulation of 2 700 copies and is also produced by the diocese of Bozen-Brixen (Bolzano- Bressanone). With "La Usc di Ladins" the Ladins have their own weekly newspaper published by the Union Generala di Ladins dla Dolomites (circulation: 3 000).
The information given here regarding the circulation levels is based on information provided by the respective publishers and relates to the first Trimester of 1995.
Every two weeks the publishing house Athesia produces an advertising newspaper "Rundschau-Was" with a circulation of 110 000 copies sent to every German-speaking household; this free newspaper has thus the largest circulation in the South Tyrol media market. At district level appear the "Pustertaler Zeitung" (twice monthly) the "Erker" (a monthly paper for South Wipptal) the "Brixner" (an independent monthly paper for Brixen and its surroundings) "Der Vinschger" (a bi-monthly West Tyrol newspaper for politics culture sport and entertainment) "Der Meraner" (an independent monthly newspaper for Meran and its surroundings) and "Die BAZ - Burggräfler Allgemeine Zeitung" (monthly). Several municipalities have their own newspapers.Broadcasting
The radio and television transmissions of the Bozen (Bolzano) station of the Italian broadcasting corporation RAI are of great political importance. German-language radio transmissions amount to 80 hours weekly including several newscasts daily; with an estimated average of 106 000 listeners (29 per cent of the total population of South Tyrol) the German-language radio programme of the Bozen (Bolzano) station is according to an ASTAT 1994 survey unchallenged at the head of the popularity ratings in the radio field. On television the Bozen (Bolzano) station broadcasts the news programme "Tagesschau" daily; altogether the local German-speaking television programme amounts to about 11 hours per week. With an estimated number of viewers at 136 000 (37 per cent of the adult population of South Tyrol) the Bozen (Bolzano) station of the RAI heads the TV field followed by ORF 1 and ZDF with 125 000-126 000 viewers ORF 2 (118 000) and the Italian programme of the RAI Bozen (Bolzano) station (101 000 viewers); the three national RAI programmes come almost together with about 93 000-95 000 viewers in a typical day. Local Italian-language broadcasting provides three radio and three television news programmes every week-day. The Ladins are also catered for with daily local radio news programmes; since 1988 the RAI-Bozen (Bolzano) has also broadcast local television programmes in Ladin (60 minutes weekly).
In addition throughout South Tyrol all radio and television programmes of the state broadcasting corporation RAI can be received. Equally the three radio programmes and the two television programmes FS 1 and FS 2 of the Austrian broadcasting corporation ORF as well as the television transmissions of the ZDF are broadcast throughout the Province via the RAS (Rundfunkanstalt Südtirol). Some distant parts of the Province can receive the Swiss SRG television programme while the ARD television programmes can be received in the north and east. In addition there are a number of private radio and television stations in Italian and German in South Tyrol with to some extent regular local news programmes; equally television broadcasts from the bigger private stations in Italy can be received in large parts of South Tyrol. According to the 1994 ANSTAT survey the private television stations with the most viewers are those of the Fininvest group (Canale 5 with 88 000 Italia 1 with 80 000 and Retequattro with 69 000) but the local private stations Video Bolzano 33 (38 000) and Tele Südtirol-Pro 7 (34 000) are doing well. Satellite stations are enjoying an increasing popularity. With regard to private radio stations Radio Dorf Tirol which with about 49 000 listeners has the highest figures followed by Radio Sarner Welle Radio Holiday and Radio 2000. Finally also much listened to are the three ORF-Radio programmes.